FW20 Runway / Behind the Scenes

On Saturday, February 8th, 2020, the Museum opened its doors to the Hall of North American Mammals for its very first fashion show, Brandon Maxwell’s Fall Winter 2020. The iconic American landmark was the perfect backdrop for this collection where Brandon explored his own relationship with classic sportswear. Guests entered into the spacious Theodore Roosevelt Memorial Hall greeted by Ketel One cocktails and Bodvár Rosé  served in the brand’s coveted to-go ‘Sippy Cups.’ Shake Shack burgers were passed on silver trays by waiters. Guests mingled in the dim, yet warmly lit room until the hall opened its doors to a subtly transformed room. Set designer Marla Weinhoff added sublime decor elements that let the collection and dioramas exhibit themselves beautifully. Brandon's show also served as a preview for the museum's upcoming exhibition: The Nature of Color. This major exhibition will feature the Brandon Maxwell red finale chiffon gown and explore the role and power of color in the natural world, in human cultures, and in our personal lives.

“It’s not about features or products. It’s about the girl and the clothes and looking gorgeous,” said Make-up Artist Tom Pecheux for MAC Cosmetics. Hairstylist Bob Recine created a sleek low pony under a knit beanie and chiffon ribbon using Cutler products and Dyson hair tools. Deborah Lippmann created a polished, natural nail-- Brandon's favorite. Stylist Carlyne Cerf de Dudzeele brought the perfect amount of modern, American edge through layering. Creative Movement Director Stephen Galloway directed the girls to saunter and twirl down the runway of which especially added an extra element of drama to the chiffon finale gowns.