The Night Of
The Fall Winter 2018 Runway Show was staged at the Appel Room Jazz at Lincoln Center during the evening of February 11, 2018. As guests entered the building, they were greeted by waiters who passed champagne in Brandon Maxwell Sippy Cups for their enjoyment before and during the show. After the pre-show social gathering, guests were escorted to their seats to find a love letter from Brandon: "Fall Winter 2018 is a valentine to the intentionality and grace of the women who I work with and the women who wear my clothes." This nod to love resonated throughout the room where a panoramic landscape of New York City was the back-drop for the intimate theatre transformed by an incredible group of artists.
Set designer Marla Weinhoff concepted a brand new configuration for the iconic space. The edge of the theatre's tiers were converted into seating donned by velvet cushions so guests could view the show with their legs hanging. The semi-circle walls surrounding the room were used as trellises for rose and ivy installations by New York's favorite floral experts, Putnam & Putnam. Lighting director John Torres created an ethereal light-scape with pink and blue hues, fog and a wall of moving light from where the models emerged. Music director Sebastien Perrin composed an impeccable mix, to which the brand has received multiple requests for the inimitable track list.
The show concluded with a finale of the models lined up against the floor to ceiling windows as the women in Brandon's atelier walked out and celebrated the collection.
"The most important thing I want people to feel when they leave my show is that they had fun."
Brandon worked with stylist George Cortina, make-up artist Tom Pecheux, hair stylist James Pecis, manicurist Deborah Lippmann and creative movement director Stephen Galloway to define the attitude and glamour of the collection. Through Cortina's discerning eye the collection took it's final shape through styling juxtapositions, such as boucle knit pants paired with satin draped tops. Pecheux for MAC Cosmetics created a red lip lined with a touch of gold on cupid's bow. Pecis for Oribe and Dyson mixed up the hair styles between straight low pony tails and exemplified natural looks. Lippmann created a natural toned nail in order to draw the eye to the Swarovski crystal and tortoise shell bracelets worn by many of the models. When the models strutted down the runway they brought twirls, swirls and some Pas de Bourrees courtesy of our favorite movement maker, Galloway.