Brandon Maxwell is a luxury women’s ready-to-wear label launched in New York in 2015. The brand was born out of the desire to make women feel beautiful, sophisticated and powerful, with timeless garments that are impeccably tailored. With a focus on craftsmanship, the entire collection is designed in New York City.
Surrounded by immaculately dressed women from a young age, Maxwell was captivated by the women who passed through the boutique where his grandmother worked in Longview, Texas.
He went on to study photography at St. Edward’s University in Austin and began assisting stylist Deborah Afshani in 2009, followed by Edward Enninful, and then Nicola Formichetti in 2010. Maxwell established a styling career in 2012 acting as a fashion director to Lady Gaga and working on fashion campaigns and editorials for talented photographers such as Inez and Vinoodh, Mario Sorrenti and Mario Testino.
Inspired by the strong women Maxwell surrounds himself with, his hallmark style of sharp tailoring and sculptural details are apparent in his namesake collection. Each season the designs evolve but the muse stays the same.
The brand is worn by many iconic women, including Michelle Obama, Meghan Markle, Oprah, Blake Lively, Jane Fonda, Queen Rania of Jordan and Tiffany Haddish.
“The goal for me has always been to start a young, true American luxury brand that lives on.”
Maxwell was awarded the 2018 Woolmark New York Semifinal Prize Award, 2016 Fashion Group International Rising Star Award for Womenswear, the 2016 CFDA Swarovski Award for Womenswear, and was named a finalist for the 2016 LVMH Prize. Maxwell will act as a judge on the 2019 re-launch of Project Runway on Bravo TV.